Mere months after PSY completely dominated global pop culture, what does it mean for a K-Pop group to challenge him at the top of the YouTube charts, even if a billion views is a long way off?
(Last year, they brought out an English-language version of the single “The Boys.”) market has been wanting the Girls.” With that in mind, later this year Interscope Records is in talks to release a version of I Got a Boy as the Girls’ first full-length American album details, including the album title, have not yet been settled.
Every Girls’ Generation release is seen as global, says Choi, but the band’s management feels “like the U.S. marketing rep, spoke to TIME about what’s next for the band-and she says that the biggest market for the video’s YouTube viewership is in the United States. 2-behind, of course, “Gangnam Style.”īut many of the video’s viewers are not in South Korea. On the YouTube music charts, the song is at No. Its catchy, multi-genre, Korean-language title track, “I Got a Boy,” has garnered more than 25 million views since Dec. The K-Pop megagroup Girls’ Generation (also known as SNSD is Korea) released a new album in Korea at the beginning of this year. But PSY, the man behind the horsey dance, is now sharing the YouTube chart stage with his fellow South Korean pop stars, big names in the genre known as “K-Pop”-nine of them, to be exact. Follow inescapable pop song “Gangnam Style” is the most-watched YouTube video ever.